The full experience was available at 35 stores worldwide. Consumers were prompted by specially trained staff to take a seat and put on the VR headset. When the VR video started, they found themselves fully immersed in an authentic Hammam setting (filmed in Marrakesh), and they could see first hand how to use the products from the Rituals Hammam collection.
The VR video was also spread via Rituals Social Media, where it was integrated to work in the same way as in the VR headsets. Meaning you could move the phone around to reveal the full 360 setting, transporting you to the serene surrounding from the comfort of your chair.
Tip: Use headphones for maximum relaxation and minimum colleague annoyance.