Integrated Campaign / Social Media Strategy / Content creation
The ‘Change is a team sport’ campaign, wants to inspire and facilitate positive change in local communities around the world. We provided adidas Originals and Foot Locker with the insight that visual culture, the things you see in your community on a daily basis, can play a huge role in this. Setting them up to support young creative crews in reclaiming and upgrading communal environments through art.

The project was conceived and executed by JAMJAM. The entire process and results were documented in detail on photo and video, shared via Vice, Foot Locker and paid media. In the hope it will inspire others to keep changing the world.

Director: Daan van Citters | Still photography: Rein Kooyman | Content Production: Since ’88