Each episode took its theme from the essence of the exclusive adidas Originals product which was at the core of the content.
For each episode, the 4 selected influencers shared their own real and unscripted perspecive on the theme and the exclusive product, all set in their home city.
To maximize exposure and create media buzz, HYPEBAE was brought in as exclusive media partner. A bespoke microsite/advertorial acts as a central point where all content is collected and exposed in a visually and narratively impressive way.
For all current & future content. (and us too of course ;)