adidas #INIKI all access

Retail Activation / Launch Event
adidas teamed up with Foot Locker and style icon Sofia Richie for an all out night, celebrating the launch of the new INIKI sneaker in the fashion capital of Italy; Milan.

Exclusive Seeding Kit

The custom made seeding kit was given to influencers and guests and contained a pair of adidas INIKI and a toolkit with instructions for creating matching content to highlight the product launch.

Consumer Activation

During the event night, guests and selected consumers where brought into the studio where Sofia handled styling and directed a campaign style shoot.

Experience it in 360 video.

(click and drag on laptop and desktop devices)