When arriving at the secret location, the coded bracelet was used to unlock the door to enter the experience area.
Stepping into the experience meant entering the grid. A 3D scanner swiftly turned each visitor into a digital version of themselves.
The 3D scan of each visitor was turned into a floating projection.These were sent to them via the dedicated microsite for sharing on social media.
DEERUPT took center stage with the supportof digital installations in 10 flagship stores in key citites all over Europe.
Transparent LED product boxes displayed the DEERUPT shoe with overlaid moving imagery and animations.
Spinning holographic LED displays gave the DEERUPT content a whole new dimension.
The DEERUPT digital windows stopped consumers in their tracks outside shopping windows to interact with the grid and product.