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Pure Boost X

Adidas Performance asked us to organise & arrange the release of Pure Boost X, the running shoes are all about positive energy. Sorry boys, the collection is designed for all the ladies, who like to not only feel good but also look good while working out. Press & Influencers where invited to discover the new collection and took part of an urban run with Stadswild in Rembrandpark after receiving a beautiful goody bag. We wanted them to be able to share their positive energy with their friends and followers, so we designed a custom-made gif booth to keep their entry stream flowing wherever they go! 

  • Client: adidas Pure Boost X
  • Project: Brand Activation
  • Date: Q1 2016
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