12-12-15 was the global release date of adidas originals highly anticipated NMD line. This new chapter in adidas sneaker history fuses classic originals heritage with BOOST and future proof designs.
To support the release of NMD, JAMJAM created a series of in-store designs & digital experiences as well as window displays across Belgium, Denmark, Netherlands & UK. The night before the release, JAMJAM organized launch events at sneaker speciality stores Avenue (BE) & Baskets (NL).
- Client: adidas NMD
- Project: Retail Campaign
- Date: Q4 2015