adidas x Foot Locker
JAMJAM created some serious silent disco action in the Kalverstraat, Amsterdam, as we helped Foot Locker and adidas originals host an exclusive in store livestream of The Partysquad. Concept & execution.
While The Partysquad were spinning tunes in the comfort of their own studio, a two-way video stream made sure both the shopping audience and artists could see each other. By connecting to the stream with your mobile phone, you could hear the audio, chat with the artists and request songs. Complimentary headphones were provided. Not only did this create a genuine all-day street party, but it also generated lots of amazing content and significant social media buzz.
- Client: adidas x Foot Locker
- Project: Retail Campaign
- Date: Q4 2015