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Reebok Reflect Together

For the launch of the limited edition Reebok Classics Reflective Sneaker at Foot Locker, JAMJAM came up with a unique interactive photo booth that took over the shopping malls of Paris for a month. By connecting with their phone the target audience could take total control of the entire booth; choosing music and light settings to stage their own mini party before going on camera. The pictures were automatically pushed to their phones. By sharing their picture/experience on social media, participants could win a ‘meet & greet’ with American rapper and campaign asset Kid Ink, and a serious social buzz was created for the campaign. A full-on city wide campaign utilizing outdoor-, public transport- and shopping-mall-media completed the hype.

  • Client: Reebok
  • Project: Reflect Together
  • Date: Q4 2014
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