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Reebok x Les Mills

To launch and celebrate REEBOK's official partnership with Les Mills, JAMJAM designed, produced and attended the REEBOK-stand during the Les Mills MegaQuarterly 2013.

This 60 m2 Reebok Experience was designed to attract, challenge and surprise its visitors with custom made (heavy)machines and visuals to give them a warm introduction as an official sponsor of Les Mills.

Visitors generated energy and lighting by handling the machines.

  • Client: Reebok
  • Project: Launch Event Sponsorship
  • Date: 2013
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