Reebok x Les Mills
To launch and celebrate REEBOK's official partnership with Les Mills, JAMJAM designed, produced and attended the REEBOK-stand during the Les Mills MegaQuarterly 2013.
This 60 m2 Reebok Experience was designed to attract, challenge and surprise its visitors with custom made (heavy)machines and visuals to give them a warm introduction as an official sponsor of Les Mills.
Visitors generated energy and lighting by handling the machines.
- Client: Reebok
- Project: Launch Event Sponsorship
- Date: 2013