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Adidas BOOST

Boost™ is a running revolution. A new responsive cushioning material that delivers more energy return than any other material in the running industry.

To celebrate the launch of Boost™ JAMJAM designed a complete showroom environment creating an experience that highlights the features of Boost™ in a visual an intuitive way.

Subsequently we are organising a 20-location tour where runners can experience adidas Boost™’s endless energy for themselves.

Endless night-runs complete with lightshow & soundtrack, courtesy of the exclusively designed Boost™ Bike. Running will never be the same!

  • Client: Adidas Performance
  • Project: Interior Design, Brand Experience
  • Date: Q1 2013
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