Boost™ is a running revolution. A new responsive cushioning material that delivers more energy return than any other material in the running industry.
To celebrate the launch of Boost™ JAMJAM designed a complete showroom environment creating an experience that highlights the features of Boost™ in a visual an intuitive way.
Subsequently we are organising a 20-location tour where runners can experience adidas Boost™’s endless energy for themselves.
Endless night-runs complete with lightshow & soundtrack, courtesy of the exclusively designed Boost™ Bike. Running will never be the same!
- Client: Adidas Performance
- Project: Interior Design, Brand Experience
- Date: Q1 2013