Reebok We R Coming
JAMJAM Marketing created the campaign 'We R Coming' for the opening of the second Reebok Classics store in the world, in Amsterdam. De teaser & campaign 'We R Coming/We R Here' show a giant size variant of the Reebok Pump Omni Lite sneaker, that gets to know the main characteristic sights of its new home base.
Next to outdoor media, online, video, Facebook, pr and activation teams, a limited Amsterdam edition cap & sneaker were developed by local customizer Alex Klerk.
- Client: Reebok
- Project: Store Opening
- Date: Q3 2012