It takes a lot to make a classic. The new Reebok campaign brings homage to contemporary musical classics such as Labrinth, Swizz Beatz and Rick Ross.
For the Benelux JAMJAM created an integrated campaign consisting amongst other things of instore materials & a Facebook tab. Via the tab consumers could win tickets for the exclusive Reebok Classics Sony Music Party featuring Labrinth. The event was broadcasted by MTV.
- Client: Reebok
- Project: Retail, online campaign & event
- Date: Q2 2012