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Björn Borg Grand Slam Activation

For the introduction of the grand slam collection of Bjorn Borg, JAMJAM redecorated the corner shop window  on the Dam square in Amsterdam into a Wimbledon tennis field. Consumers could follow in Bjorn Borg's track and get a chance at winning a Wii tennis. The promotion was also translated into an online promotion site.

  • Client: Björn Borg
  • Project: Brand Activation
  • Date: Q2 2008
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