Björn Borg Grand Slam Activation
For the introduction of the grand slam collection of Bjorn Borg, JAMJAM redecorated the corner shop window on the Dam square in Amsterdam into a Wimbledon tennis field. Consumers could follow in Bjorn Borg's track and get a chance at winning a Wii tennis. The promotion was also translated into an online promotion site.
- Client: Björn Borg
- Project: Brand Activation
- Date: Q2 2008