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Björn Borg Break-up Party

Relating to the Bjorn Borg campaign 'Don't make up, break up', Friday the 13th of February was declared international Break Up day.

To celebrate this day, JAMJAM organised a Break Up party for Bjorn Borg aimed at press, influencers and relations in pakhuis De Zwijger in Amsterdam. JAMJAM was reponsible for concept and production; from the personal invitations summoned by an actor dressed as a lawyer to the last song of the evening.

  • Client: Björn Borg
  • Project: Event
  • Date: Q1 2008
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