Björn Borg Break-up Party
Relating to the Bjorn Borg campaign 'Don't make up, break up', Friday the 13th of February was declared international Break Up day.
To celebrate this day, JAMJAM organised a Break Up party for Bjorn Borg aimed at press, influencers and relations in pakhuis De Zwijger in Amsterdam. JAMJAM was reponsible for concept and production; from the personal invitations summoned by an actor dressed as a lawyer to the last song of the evening.
- Client: Björn Borg
- Project: Event
- Date: Q1 2008