Adidas Football - Artificial Grass
For multiple years JAMJAM took care of the introductory campaigns of the special adidas AG (artificial grass) soccer boots in the Benelux. The ‘Klaar voor kunstgras’ (Ready for AG) campaigns didn’t only introduce the latest models but also created awareness for the category as a whole and the advantages of a special AG boot.
Integrated campaigns, concept and execution of campaign websites, online games, banners, e-mailings, print, retail materials and experience tours.
- Client: Adidas Performance
- Project: Integrated Campaign
- Date: 2008 - Now