For retail chain Men at Work we invented and developed Studio Camping, a summery indoors mini-festival, combining fashion with the latest music and spontaneous brand activations.
Studio Camping also doubled as a communication platform aimed at young adults (online, instore, social media, print, outdoor). Not only for Men at Work, but also for participating brands such as Levi’s, Diesel, adidas, Wrangler, Dj Hero and Vice.
- Client: MEN@WORK
- Project: Brand Activation Platform
- Date: Q2 2009