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L.A.N.X. Campaign

For L.A.N.X. one of Amsterdam’s oldest student sorority’s/fraternity’s JAMJAM designed a new promotional campaign.  Using the slogan ‘Kom L.A.N.X.’ (drop by) the campaign utilized typical student photography combined with statements pointing out the advantages of becoming a L.A.N.X. member. Traditional media (postering, advertising, promo-teams and –events) were combined with a social media campaign that made use of the profiles of the 900 existing members to attract new potential members.

  • Client: L.A.N.X.
  • Project: Campaign
  • Date: Q2 2011
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