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Reebok Reethym of Lite

JAMJAM handled concept and implementation of the international Reebok Classics ‘Reethym of Lite’ campaign in the Benelux. From outdoor campaigns and advertorials to online banners, custom-made retail experiences, a dance tour and a complete interactive window which could be ‘remixed’ by placing your hands in front of sensors.

The international Reethym of Lite concept came to life through a ‘collab’ between US hiphop star Swizz Beatz and Reebok. Swizz came up with the entire visual concept that evolves around dance, music, art and style, just like Reebok Classics.

  • Client: Reebok
  • Project: Campaign
  • Date: Q2 2011
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