Reebok Reethym of Lite
JAMJAM handled concept and implementation of the international Reebok Classics ‘Reethym of Lite’ campaign in the Benelux. From outdoor campaigns and advertorials to online banners, custom-made retail experiences, a dance tour and a complete interactive window which could be ‘remixed’ by placing your hands in front of sensors.
The international Reethym of Lite concept came to life through a ‘collab’ between US hiphop star Swizz Beatz and Reebok. Swizz came up with the entire visual concept that evolves around dance, music, art and style, just like Reebok Classics.
- Client: Reebok
- Project: Campaign
- Date: Q2 2011