Tullamore Dew Be Generous
JAMJAM developed the campaign ‘Be Generous’ for Irish Whiskey brand Tullamore Dew. Drinking whiskey is about being generous: to yourself, but also to your friends. That’s why JAMJAM decided to launch a special generosity campaign aimed at friends.
Via an integrated campaign (instore/online/social media/pr) Tullamore drinkers received a free whiskey glass and could send a second glass to a friend for free. At the same time tastemakers were invited to join the ‘generosity movement’ by receiving an exclusive Tullamore Dew Generosity Kit.
- Client: Tullamore Dew
- Project: Campaign
- Date: Q3 2011