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Tullamore Dew Be Generous

JAMJAM developed the campaign ‘Be Generous’ for Irish Whiskey brand Tullamore Dew. Drinking whiskey is about being generous: to yourself, but also to your friends. That’s why JAMJAM decided to launch a special generosity campaign aimed at friends.

Via an integrated campaign (instore/online/social media/pr) Tullamore drinkers received a free whiskey glass and could send a second glass to a friend for free. At the same time tastemakers were invited to join the ‘generosity movement’ by receiving an exclusive Tullamore Dew Generosity Kit.

  • Client: Tullamore Dew
  • Project: Campaign
  • Date: Q3 2011
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